Michael Barry is the founder of Sustain74

With 15+ years leading clean energy and sustainability at a global scale, Michael Barry has worked across RE100, SBTi, LEED, WELL, and the GHG Protocol—enabling Bloomberg LP to secure 100% renewable power, launch decarbonization programs that reduced Scope 1 emissions by 17%, Scope 2 by 35%, and Scope 3 by 30%, and embed sustainability into core strategy. Today, he uses AI-powered ESG insights to cut through noise, pinpoint priorities, and ensure your ambitions and strategy align with market expectations, customer demands, and competitor benchmarks.

My success at Bloomberg crystallized my vision for Sustain74: to bring data-driven rigor and actionable ESG insight to every company, not just a select few.

With more than 15 years of hands-on experience in ESG, renewable energy, and decarbonization, I specialize in turning complex datasets into clear strategies that leadership can act on.

I help companies build the business case for sustainability by putting the right analysis and benchmarking in front of the C-suite—ensuring strategies and products are grounded in rigorous data, sharpened through peer comparisons, and strengthened by competitive positioning and customer demand.

Bloomberg LP renewable energy portfolio illustration
Michael Barry sourced the projects to position Bloomberg to achieve the RE100 goal in 2025.

Internal ESG Strategy

If you’re leading an internal ESG program, I know the challenges you face—because I’ve been there. From navigating incomplete or inconsistent data to aligning multiple departments with shifting regulatory and customer expectations, it’s easy for even strong programs to stall before reaching their full potential.

New disclosure rules, supplier program demands, and evolving stakeholder expectations require more than a compliance checklist. They demand a team that can clearly articulate your program’s value, understand where your gaps lie, and confidently plan for what’s coming next—whether that’s new Scope 3 supplier requirements, changing incentive structures, or shifting investor priorities.

After years leading ESG strategy inside complex organizations, I built Sustain74 to give internal ESG teams the clarity, tools, and confidence they need to:

  • See the full picture
    Benchmark against peers, suppliers, and customer expectations to clearly identify your most significant opportunities and risks.
  • Prove your value
    Translate complex ESG data into clear, compelling narratives that resonate with executives, employees, investors, and external stakeholders.
  • Anticipate change
    Monitor emerging policies, reporting frameworks, and supply chain requirements so you stay ahead of risks and ready to capture opportunities.
  • Accelerate impact
    Apply data-driven diagnostics to focus on the highest-impact levers—from renewable sourcing to reporting rigor—delivering measurable results faster.

With Sustain74, your ESG team won’t just manage compliance—they’ll lead the conversation, shape strategy, and drive results that matter to your organization and its stakeholders.

ESG and Clean Energy Product Development

If you’re developing products to help companies meet their ESG targets, my deep experience on the other side of the table enables me to quickly identify what your sales team needs to succeed.

New ESG products, evolving tariffs, and innovative program ideas can be challenging to communicate to ESG professionals—each with their own frameworks, priorities, and ways of thinking. Your team must understand not only what a customer or stakeholder is doing today, but what they should be doing, and how potential changes in policies, incentives, or supplier programs might affect them. Without that fluency, even the best ideas can be lost in translation.

After hearing countless pitches stumble over jargon and shallow metrics, I designed Sustain74 to give sales and product teams true ESG fluency. They’ll be able to:

  • Speak the ESG lexicon
    From materiality to double materiality, TCFD to ESRS, ensure every conversation is informed and expert-led.
  • Translate data into impact
    Frame benchmarks and KPIs in the language investors, regulators, and procurement professionals value most.
  • Tell the story that matters
    Weave sustainability outcomes into your value proposition to move beyond features and into shared purpose.

With Sustain74, your team won’t just sell—they’ll connect, building trust, inspiring confidence, and forging partnerships grounded in a shared sustainability language.

Sample Engagements

Explore representative ESG projects and outcomes we deliver across internal programs and external market offerings.

View Sample Engagements →

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